System and method for collecting and processing data

ABSTRACT

A system and method for collecting and processing data over a communications network. A data mining marshaller module associates each plugin to a particular data source and manages the plugin to periodically retrieve unstructured data from the data source based on a plurality of data items to be monitored on behalf of a plurality of users. The plugins convert unstructured data received from the data sources to structured data and the data marshaller module stores the structured data in a database. This enables the system and method to aggregate and display the structured data in multiple graphical representations according to the user&#39;s preference.

RELATED APPLICATION

The present application is a continuation of U.S. application Ser. No.14/223,987 filed Mar. 24, 2014, which is a continuation of U.S.application Ser. No. 13/604,460 filed Sep. 5, 2012, which is acontinuation of U.S. application Ser. No. 11/900,432 filed Sep. 11,2007, now U.S. Pat. No. 8,271,429, which claims the benefit of U.S.Provisional Application Ser. No. 60/843,938, filed Sep. 11, 2006, eachof which is incorporated herein by reference in its entirety.

FIELD OF THE INVENTION

The present invention is directed to a web-based application orframework for aggregating, analyzing, and displaying data. Moreparticularly, the present invention relates to innovative techniques forproviding selected subject matter data from multiple sources in oneconvenient location.

DESCRIPTION OF THE RELATED ART

The Internet's surge in growth since the 1990s has been dramatic.Currently, the Internet encompasses more than 350 million computers inmore than 100 countries which make available volumes of information tothe public. Every year, the Internet's sustained growth has renderedmore and more information accessible. The resulting challenge to thepublic however, has been the correlative inability to efficientlyprocess this growing large amount of information. In particular, thepublic has faced increased difficulty in efficiently locating,accessing, filtering, and analyzing the rising mounds of readilyaccessible information.

While current technology such as search engines allow users to locatepertinent information, such existent technology falls short ofadequately assisting the public to process and analyze the volumes ofidentified information. For example, current technology generally allowsa user to locate information only at discrete user-instigated intervals,forcing a user to repeatedly perform searches for information should theuser require the most current data about a subject. Moreover, once auser does locate relevant information, contemporary technology fails toprovide satisfactory methods for a user to efficiently aggregate,analyze, store, and process the copious amounts of available relevantinformation. Inevitably, this lack of technology restrains the publicfrom being able to fully take advantage of the Internet as a source ofreadily available global information.

As such, a need exists for a system and method that facilitates thecollection, aggregation and analysis of data in one virtual location sothat the public can maximize the use of the enormous amount of availableinformation on the Internet.

OBJECTS AND SUMMARY OF THE PRESENT INVENTION

The present invention provides an improved system and method forcollecting and processing data that facilitates the collection,aggregation and analysis of data in one virtual location therebypermitting the public to maximize its use of the vast amount of globalinformation available on the Internet.

It is an object of the present invention to provide a system and methodthat collects and updates specified data from multiple specified datasources in one convenient location.

It is another object of the present invention to provide a system andmethod that stores historic data and retrieves real-time data frommultiple specified data sources regarding a specified subject so thatthe collected data is easily accessible by a user in one virtuallocation.

It is an additional object of the present invention to provide a systemand method that generates and displays representational graphs regardingboth historic and real-time collected data about a specified subjectfrom multiple specified data sources all in one convenient virtuallocation.

It is yet another object of the present invention to provide a systemand method that allows a user to select the parameters that dictate theform and style of the generated and displayed representational graphs ofthe collected data about a subject in one convenient virtual location.

It is a further object of the present invention to allow users to sharethe collected data and representational graphs about the collected data.

It is still another object of the present invention to aggregatemultiple user requests or data items to the same data source, therebyproviding many to one relationship. This advantageously minimizes thenumber of access or queries to the data source at a given time.

In an exemplary embodiment of the present invention, a system forcollecting and processing data over a communications network comprises aplurality of plugins which are each configured to retrieve unstructureddata from a data source over a communications network. Moreover, eachplugin is configured to convert unstructured data received from a datasource into structured data. The system also comprises a data miningmarshaller module that associates each plugin to a data source, andassociates a plurality of data items to be monitored on behalf of aplurality of users to a data source. Moreover, the data miningmarshaller module manages each plugin to periodically retrieveunstructured data from the data source based on the plurality of dataitems to be monitored, and stores the structured data received from eachplugin in a database.

In a further exemplary embodiment of the present invention, the datamining marshaller module is operable to associate each plugin with oneof a plurality of data sources that are defined by the users. In anotherexemplary embodiment of the present invention, each data source isaccessed by a plugin associated with each data source. In an exemplaryembodiment of the present invention, the data mining marshaller moduleis operable to determine if the data item needs to be updated and isoperable to manage a plugin associated with the data item to update thedata item. In yet another exemplary embodiment of the present invention,the data mining marshaller module is operable to load and launch aplugin associated with a specific data item to retrieve the unstructureddata in response to the data item to be monitored.

In an exemplary embodiment of the present invention each plugin furthercomprises a filter module for filtering unstructured data in response toa plurality of data item parameters. In yet a further exemplaryembodiment of the present invention, the filter module is operable tofilter unstructured data in response to one or more data item parametersreceived from the plurality of users. In yet another embodiment of thepresent invention, the data mining marshaller module further comprises afilter module for filtering structured data in response to a pluralityof data item parameters.

In another exemplary embodiment of the present invention, the systemfurther comprises a display navigation module for displaying the storedstructured data received in response to the data item associated with auser. In another exemplary embodiment of the present invention, thedisplay navigation module is operable to display the stored structureddata in a plurality of graphical representations selectable by the user.In further exemplary embodiments of the present invention, the displaynavigation module is operable to display structured data in one or morefollowing graphical representations: displaying the structured datarelated to one data item associated with the user, displaying structureddata related to two or more data items associated with the user;displaying structured data associated with the user from a single datasource; displaying structured data associated the user from multipledata sources.

In yet another exemplary embodiment of the present invention, the systemfurther comprises an activation module for generating a watch group by auser, where the watch group comprises a data item; associated datasources; and graphical representations of the structured data. Inanother exemplary embodiment of the present invention, the activationmodule is operable to enable the user to share the watch group withanother user.

In a further exemplary embodiment of the present invention, the systemfurther comprises a user device for accessing the data mining marshallermodule, wherein the display navigation module is operable to displaystructured data on the user device.

These and other features of the present invention will become betterunderstood with reference to the following description and appendedclaims.

DESCRIPTION OF THE DRAWINGS

Embodiments of the present invention will be described with reference tothe attached drawings in which like components or features in thevarious Figures are represented by like reference numbers.

FIG. 1 is a network incorporating the system of the present inventionand a block-diagram of the major modules of the present invention;

FIG. 2 is a flow chart illustrating steps that can be taken by a user inaccordance with the inventive processes of the present invention.

FIG. 3 is a flow chart illustrating an exemplary log-in process inaccordance with an embodiment of the present invention.

FIG. 4 is a flow chart illustrating an exemplary process for creating aWatch Group in accordance with an embodiment of the present invention.

FIG. 5 is a flow chart illustrating Watch Group management options inaccordance with an exemplary embodiment of the present invention.

FIG. 6 is a flow chart illustrating Executive Summary management optionsin accordance with an exemplary embodiment of the present invention.

FIG. 7 is a flow chart illustrating Watch List management options inaccordance with an exemplary embodiment of the present invention.

FIG. 8 is a flow chart illustrating graph viewing options in accordancewith an exemplary embodiment of the present invention.

FIG. 9 is a block diagram illustrating the systemic retrieval andprovision of data by Display/Navigation Module 195 in accordance with anexemplary embodiment of the present invention.

FIG. 10 is an exemplary screenshot of the Watch Group creation webpagedisplayed by Display/Navigation Module 195.

FIG. 11 is an exemplary screenshot of the Watch Group creation webpagedisplayed by Display/Navigation Module 195 which allows for theconfiguration of the Data Sources.

FIG. 12 is an exemplary screenshot of the Watch Group Report Pagedisplaying Watch Group data per Data Source in graphical form.

FIG. 13 is an exemplary screenshot of the Watch Group Report Pagedisplaying Watch Group data per Data Source Group in graphical form.

DESCRIPTION

The present invention is directed to a real-time information retrievaland processing system that is capable of aggregating relevant data andcreating analytical views of multiple streams of the data in oneconvenient place. Such a system may be particularly beneficial to media,entertainment, business, and marketing research enterprises that requireaccess to real-time data (in addition to historical data) in order tofully and efficiently analyze the copious amounts of data often criticalto their business endeavors.

Specifically, the inventive system and method offers a web-basedapplication or framework that is capable of locating relevant data,storing historical data, updating the stored data, and creatinganalytical graphic snap shots of that data. These graphical snap shotscan present data from sources including but not limited to socialnetworks, social media sources, search results, major web portal charts,video assets, sales data, blog buzzes, social bookmarking and adoptionmetrics, file trading, and the like. The inventive system and method cancreate several tiers of comprehensive graphical representations ofcollected data, including but not limited to high-level executivesummaries and in-depth drill-downs to the data sources themselves.Moreover, the graphical representations can be generated on many levelsof abstraction including but not limited to: executive one-linesummaries of selected data; graphs displaying trending over time;drill-downs on any data summaries to the data sources themselves;graphing to the source of the data to show the context in which trendsare built; tabular data displays to show the exact numbers used indetermining analytical figures; and virtually all other possibleanalytical graphic representations of data. The inventive system andmethod further allows users to overlay multiple data sources in a singlegraph, as well as significant project events (project launches,advertising campaigns, TV and radio appearances, concerts, et cetera) todraw clear cause-and-effect relationships between events, and todelineate or affect the impact of those events across several marketingchannels. The inventive system and method also incorporates a business'sproprietary client data or even outside vendors or internal sales andmarketing data into its collection, processing, and analysis of a user'sselected subject matter. As such the inventive system and method acts asan intelligence platform that greatly assists users in tracking andanalyzing data regarding selected subject matter.

These capabilities allow for detailed research that facilitates a user'sanalysis of relevant data. Such detailed research facilitated by thepresent invention includes but is not limited to the measurement ofmarketing and advertising returns on investment, the tracking ofcopyrights, viral assets, media, competition, and the like. Theinventive system and method offers a one-stop digital overview thatfeatures comprehensive array research results for selected data thatrepresent the vital signs of a user's projects. As such the presentinventive system and method, acts as an intelligence platform that cansignificantly aid any business enterprise to fully and completely usethe enormous amount of information on the Internet by facilitating theconstant collection and analysis of the selected subject matter datapresented in a user-friendly form all in one location. For example, thepresent inventive system and method can help television networks, filmstudios, recording artists, record companies and independent producersmeasure marketplace trends and the impact of their products on theimportant and growing peer-to-peer distribution system. The inventivesystem essentially turns the collected information into intelligence byproviding up-to-the-minute, actionable facts that can make an immediateimpact on decision-making.

Generally, the inventive system is provided as a web-based applicationor framework such as a web site which a user can access through theInternet by having an account with the website. Once an account isopened, the website allows the user to create a Watch Group where theuser specifies the subject matter he wishes to monitor; the data sourceshe wishes to monitor for the specified subject matter; and any filtersthe user wishes to apply to the data actually retrieved by the inventivesystem about the selected subject matter from the specified datasources. Once the user has created the Watch Group, the inventive systemmodules begin monitoring the selected data sources for the subjectmatter selected by the user and stores any data retrieved from the datasources regarding the Watch Group subject matter. The system modulesstore any first retrieved data and can store all updated data retrievedat periodic intervals. As such, the inventive system is capable ofstoring, presenting, and analyzing historical data as well as real-timedata about the selected subject matter.

Once information has been retrieved, the system allows the user both toview the actual collected information and to view the collectedinformation in graphically presented forms all at one location—thewebsite or even on one web page. For example, the system can presentgraphs where the x-axis represents time and the y-axis (or axes)represent the Data Sources. The inventive system can also change thedisplay parameters according to the preferences of the user. Forexample, the system can: drill-down to data sources from the actual datapoints on the graph; overlay data from different data sources for thesame Watch Group all on one graph or on side-by-side graphs; overlaydata from different graphs for different Watch Groups all on one graphor on side-by-side graphs; allow the user to change the actual graphlayout or style; and create any other type of digital representation ofthe collected data.

A brief example of an embodiment of the present invention is nowdescribed. A musician, “Jane Smith,” who would like to monitor thesuccess of her latest album, “AlbumExl,” opens an account in the“WebsiteExl.com,” which comprises the inventive processes describedherein. She enters her account on WebsiteExl.com and is given the optionto create a Watch Group for any subject matter she desires to monitor.In this example, WebsiteExl.com receives Jane Smith's inputted WatchGroup: “AlbumExl.” The inventive processes of WebsiteExl.com displaydefault options for data sources Jane Smith may want to monitor forAlbumExl. The inventive processes also display text fields where JaneSmith may specify a data source of her own choice to monitor forAlbumExl. WebsiteExl.com receives Jane Smith's elected data sources:JaneSmithblog.com, albumsales.com, and musicsales.com. The inventiveprocesses ofWesbiteExl.com then allow Jane Smith to specify any“filters” she may want to apply to the information retrieved from thespecified data sources regarding AlbumExl. For example, one can filterdata based on language preference. In this exemplary case,WebsiteExl.com receives Jane Smith's election only to retrieveinformation from JaneSmithblog.com that is in the English language. Oncethe Watch Group is complete, the inventive processes of WebsiteExl.combegin retrieving data regarding AlbumExl from the specified datasources: JaneDoeblog.com, albumsales.com, and musicsales.com. Theinventive processes of WebsiteExl.com retrieve and store data regardingAlbumExl according to default update intervals, such as every threehours. Alternatively, the inventive processes of Website Exl.com canupdate the data based on an update interval specified by Jane Smith.

The inventive processes of WebsiteExl.com then display various optionsto Jane Smith for viewing the collected information. For example, theinventive processes of WebsiteExl.com can display an Executive summaryof the collected AlbumExl data from all three datasourcesJaneSmithblog.com, albumsales.com and musicsales.com. Thisaggregate graph quickly and easily shows any correlation between blogcomments and actual sales of the album. The inventive processes ofWebsiteExl.com can also drilldown to the data sources themselves whenthe user clicks on the actual data points on the graph. The inventiveprocesses of WebsiteExl.com also can overlay the AlbumExl data from allthree data sources-JaneSmithblog.com, albumsales.com, andmusicsales.com—for the same Watch Group all in one graph or onside-by-side graphs. As will be discussed in greater detail below, theinventive processes of exemplary WebsiteExl.com can produce any graphicrepresentation of the collected data as would be understood by those ofskill in the art. As such, the inventive processes of exemplaryWebsiteExl.com can greatly assist musician, Jane Smith, in collecting,tracking, storing, and analyzing Internet data regarding her newAlbumExl which, in turn, assists Jane Smith in promoting her sales andmaking other critical business decisions.

With reference to the Figures, further exemplary embodiments of thepresent invention are now described in greater detail. Although thedescription includes exemplary embodiments, it can be easily seen thatother embodiments are possible, and changes can be made to theembodiments described without departing from the spirit of the disclosedsystem and method.

The presently disclosed system and method can be implemented usinghardware, software or a combination of hardware and software.Particularly, the disclosed system and method can be implemented using acomputer system with a single personal computer or a network of multiplecomputers in local area networks, wide area networks, intranets or theInternet. The disclosed system and method can be implemented usingeither object-oriented programming languages, like the JAVA™ and c++programming languages, or procedural programming languages such as the Cprogramming language. JAVA is a registered trademark of SunMicrosystems, Inc. Preferably, the disclosed system and method areimplemented as a JAVA-based application accessible by multiple end usercomputers on a website available over the Internet.

Referring now to FIG. 1 , there is shown a typical network configuration100 in which the invention may operate and a block diagram showing themajor modules of the invention. In alternate embodiments, however,various other types of electronic devices communicating in a network mayalso be used and various other modules may be included as would be wellunderstood by those of skill in the art. A User 160 communicates with acomputing environment, which may include a Web Server 150 or multipleserver computers in a client/server relationship on a networkcommunication medium such as the Internet 120. In a typicalclient/server environment, Web Server 150 includes a Web Application 170that communicates with a User Device 161, which may be a personalcomputer (PC), a hand-held electronic device (such as a PDA), a mobileor cellular wireless phone, a TV set, or any other web-enabledelectronic device as would be understood by those of skill in the art.

The Server 150 and the User Device 161 may each have any conventionalgeneral purpose single- or multi-chip microprocessor. In addition, themicroprocessor may be any conventional special purpose microprocessorsuch as a digital signal processor or a graphics processor.Additionally, the Server 150 and the User Device 161 may be a desktop,server, portable, hand-held, set-top, or other type of computingdevices. Furthermore, the Server 150, and the User Device 161 each maybe implemented in connection with any operating system.

The Server 150 and the User Device 161 may each include a networkterminal equipped with a display, keyboard and pointing device. In anexemplary embodiment of the Network 100, the User Device 161 includes aweb browser used to access the Server 150. The User 160 through the UserDevice 161 may utilize the browser to remotely access a website hostedby Server 150 using a keyboard and/or pointing device and a display,such as a monitor. Although FIG. 1 shows only one User Device 161, theNetwork 100 may include any number of User Devices.

The Network 100 may be any type of electronic transmission medium, forexample, including but not limited to the following networks: a virtualprivate network, a public internet, a private internet, a secureinternet, a private network, a public network, a value-added network, anintranet, or a wireless gateway. The term “virtual private network”refers to a secure and encrypted communications link between nodes onthe Internet 100, a Wide Area Network (WAN), Intranet, the Internet 120or any other network transmission means. In addition, the connectivityto the Network 100 may be via, for example, Ethernet, Token Ring, FiberDistributed Datalink Interface, Asynchronous Transfer Mode, WirelessApplication Protocol, or any other form of network connectivity. TheUser Device 161 may connect to the Network 100 by use of a modem or byuse of a network interface card that resides in the User Device 161.

FIG. 1 also includes an Application Facility 110, which includes varioussoftware modules for retrieving, updating and displaying data requestedby User 160 as contemplated by the present invention. Although the termfacility is used, components do not necessarily need to be at a commonlocation. Application Facility 110 also comprises Database 180 whichstores all necessary information for properly executing the processes ofthe present invention. FIG. 1 also includes Data Sources 130 a-d whichare generally any sources located on the Network 100 from which dataoriginates and from which modules in Application Facility 111 are ableto retrieve data. Data Sources 130 a-d are not necessarily the originalsources of the data, but are the sources from which the modules ofApplication Facility 111 may obtain data. For example, a Data Sourceincludes but is not limited to a website which aggregates blog posts,websites generally, XML feeds, RSS feeds, and data specificAPI's/protocols.

As would be well known to those of skill in the art, devices other thanthe hardware configurations described above may be used to communicatewith Server 150.

As explained above, Application Facility 111 includes various softwaremodules for retrieving, updating and displaying data requested by User160. In one exemplary embodiment of the present invention, ApplicationFacility 111 comprises: Plugins 196 a-d; a Data Mining Marshaller Module175 (DMM Module); a Log-In Module 185; a Creation/Activation Module 190;a Display/Navigation Module 195; and a Verification Filter Module 197.Each module will be described and then referred to in the operation ofan embodiment of the present invention.

In one exemplary embodiment of the present invention, Plugins 196 a-dare the main software modules which are responsible for allcommunication with Data Sources 130 a-d. Plugins 196 a-d comprise atleast a Java™ class and a set of metadata which are stored in Database180. The Java™ class implements an abstract method inherited from theJava™ class “Plugin,” well known to those of skill in the art.Essentially, Plugins 196 a-d retrieve unstructured data from DataSources 130 a-d and parse the data into highly structured forms that canbe used by the other modules of the present invention.

Each Plugin implementation can be different, depending on the particularinformation available from the Data Source. For example, in a preferredembodiment, each Plugin will have a Filter (197 a-d) to “filter” certaintypes of irrelevant information from the relevant information. Filterscan be pieces of code which process the structured data generated by thePlugins 196 a-d by “filtering” out certain data based on apre-determined rule or condition. For example, a language filter can beadded to a Plugin that retrieves information from a blog posting tofilter any data that is not in English. The Filter 197 a can takestructured blog post data generated from Plugin 196 a and determinewhether the blog posting is in English. Filter 197 a can then only allowblog post data in English to pass to the other modules and discards blogpost data in other languages. Each Plugin 196 a-d can have any number ofassociated Filters.

Generally, Plugins 196 a-d can be as small as a few lines of code or aslarge as a complete system—depending on the needs of the particular dataretrieval and filtering implementation. Moreover, in accordance with anexemplary preferred embodiment, each Plugin 196 a-d has a one-to-onerelationship with a particular Data Source 130 a-d in order to minimizeprocessing overhead and to prevent a particular Data Source website frombeing overwhelmed with “hits.” The Plugins 196 a-d have access to a filesystem, as well as the ability to connect to foreign hosts. Otherwise,the Plugins 196 a-d are completely independent of the rest of thesystem, i.e., they have no access to Database 180, and each Plugin hasno knowledge of any other Plugins. By keeping the Plugins 196 a-dindependent, the system and method of the present invention can keepcomplex interdependencies to a minimum, thereby simplifying anynecessary maintenance tasks. For example, if any individual Pluginmalfunctions, the errant Plugin has no effect on the operation of anyother Plugin in the system. This independence additionally makes thesystem of the present invention extremely fault tolerant, whichadvantageously aids in the scalability of the system.

The Plugin metadata comprises the operational details of Plugins 196a-d. In an exemplary embodiment of the present invention, for eachPlugin 196 a-196 d, the metadata stored in Database 180 comprises atleast six (6) variables which will be described herein. By way ofexample, Plugin 196 a and associated Data Source 130 a will be used inthe description of each data value.

Full Class Name: The full JAVA class name of Plugin 196 a, includingpackage names, e.g., net.invention.examples.Exampleplugina.

Data Source Update Frequency: This value indicates how frequently thedata retrieved from the associated Data Source 130 a is updated. In anexemplary embodiment, the update intervals can be programmed tocorrespond to the data update frequency of the Data Source itself. Forexample, if Data Source 196 a is an Rich Site Summary or RDF SiteSummary (RSS) feed which is only updated once every twenty-four (24)hours (as is usually the case for RSS feeds), the corresponding Plugin130 a for Data Source 196 a can be set to update every twenty-four (24)hours as well. This prevents useless system overhead by not attemptingto update data residing on Database 180 that has not yet been updated onthe Data Source itself.

Plugin Name and Description: This value is a name and brief descriptionof the Plugin 130 a and Data Source 196 a for use either by programmersor by the other modules of the present invention. For example, a modulecan use the Plugin Name and Description value to display the name of thePlugin and Data Source to the User 160.

Input Data Type: This value indicates data input type that the Plugin130 a expects to obtain from the Data Source 196 a. Current data typesinclude but are not limited to: Uniform Resource Locator (URL), Amazon™Standard Identification Number (AS IN), and query. Amazon.com is atrademark of Amazon.com, Inc. Any and all data types are contemplated bythe present invention as understood by those of ordinary skill in theart.

Plugin API Keys: This value retains the necessary keys required for aPlugin to enter a Data Source that requires such a key, such as manyData Sources that require secure connections.

Return Data Type: This value of the Plugin Application Program Interface(API) Key identifies the data type that the Plugin must return uponprocessing the unstructured data into the highly structured data.Essentially the Plugin will return the data in a particular Return DataType that can be used by the other modules of the present invention. Forexample, blog postings are returned from Plugin 196 a in a “Post” ReturnData Type, which can include specific fields such as the Title,Description, Author, Publish Date, etc. Current Return Data Types caninclude but are not limited to: events, peer-to-peer (P2P) data, blogitems, product reviews, images, movies, audio, bookmarks, statistics,and the like.

In addition to storing the Plugins and the Metadata, in an exemplaryembodiment of the present invention, Database 180 also stores values forData Source Inputs which can be provided by a module of the presentinvention as discussed herein. The Data Source Input is the general termfor the input selected by User 160 and provided to the Plugin 196 a. TheData Source Input provides information as to the types of data that thePlugin 196 a should request from the particular Data Source 130 a. Forexample, if Plugin 196 a collected stock prices, a specific Data SourceInput item would be a specific stock ticker symbol: Data Source Inputitems can include but are not limited to: URLs, queries-as would definea string of human readable words or a specific name or title, such asbut not limited to a musician's name or an album title/company name;stock ticker symbols; data specific identifiers including but notlimited to codes, such as bar code ids, ASIN identifiers, etc. and thelike; and any other Data Source Input items as would be understood bythose of ordinary skill in the art. In addition, the Database 180 storesthe last time that the particular Data Source Input item was updated andstores a pointer to the appropriate Plugins associated with the DataSource Input item.

In accordance with an exemplary embodiment of the present invention, theData Mining Marshaller Module 175 (the DMM Module) generally controlsthe loading and calling of all Plugins and is responsible for:requesting data from the Plugins 196 a-d; receiving structured data fromthe Plugins 196 a-d; transmitting the received Plugin data to Database180 for storage; and updating the data in the Database 180. The DMMModule 175 is also responsible for determining which Data Source Inputitems need to be updated based on the Data Source Update Frequencyassociated with each Data Source and the last time the particular DataSource Input item was updated. Moreover, in an exemplary embodiment ofthe present invention, the DMM Module 175 uses JAVA Reflection so thatit can load various Plugins when a particular Plugin is actually needed,thereby enabling the present invention to add new Plugins to the systemwithout needing to restart the whole system. In accordance with anexemplary embodiment of the present invention the DMM Module 175 can berun continuously (stopping' only for routine maintenance oremergencies).

In an exemplary embodiment of the present invention, Log-In Module 185controls the logging in process of the User 160 through the website tothe User's account.

In an exemplary embodiment of the present invention, Creation/ActivationModule 190 provides the necessary processing for a User 160 to identifythe subject matter the User 160 wishes to monitor and to then create,activate, and modify “Watch Groups” for that subject matter. WatchGroups are essentially Data Source Input items or collections of thesubject matter that the User 160 wishes to monitor. Creation/ActivationModule 190 also provides the necessary processing for creating,activating and modifying “Watch Folder” which are essentiallycollections of Watch Groups that are grouped together in one virtualfolder.

In an exemplary embodiment of the present invention, theDisplay/Navigation Module 195 allows User 160 to manipulate and sharethe collected data in the Watch Groups. The Display/Navigation Module195 further allows the User 160 to manipulate the Watch Group dataaccording to the User's 160 viewing preference. For example,Display/Navigation Module 195 is capable of presenting information onmany levels of abstraction from high-level executive summary views tothe most granular level, including but not limited to: executive oneline project summaries; graphs showing trends over time drill-downs onthose summaries; tabular data displays to show the exact numbers indetermining analytical figures etc. Moreover, the Display/NavigationModule 195 can overlay multiple Watch Group Data Sources in a singlegraph, including significant project events to draw clear‘cause-and-effect’ relationship between events and the impact of thoseevents across several marketing channels.

In a further exemplary embodiment of the present invention,Display/Navigation Module 195 is also able to analyze the data retrievedfrom the Data Sources 130 a-d and present results of the analysis invarious forms including but not limited to graphs, charts, lists, etc.Such analyses include but are not limited to: the “Top 3” upwardlytrending movers by both project and Data Source; the “Top 3”down-trending movers by both project and Data Source; the combineddirection of all projects being tracked by a User's account; the currentdirection each of user's key projects; the sales and marketing effortsare having the most impact; the influence of recent events on radio, TVand/or Web; real-time sales rankings from selected sources (physical anddigital); comparative sales analysis; the measure of threats fromcompetitive and import activity; key words used to describe products andexperiences with products; which User assets are currently on-line;where to focus to have an immediate impact for publicity purposes; whichimages are being positioned by fans; potential piracy indicators; thecategorization of sentiments stated in reviews regarding a User'sproducts, goods, or activities; identifying a User's assets on-line,specified by a certain pre-determined conditions including but notlimited to popularity of an asset or economic growth of an asset; thepace of song file trading among users of P2P networks; early warnings on‘leaked’ tracks; trading activity on ‘unofficial’ versions of songs; thenumber of incoming links to the sites that the User has chosen to track;how those sites rank against broader web traffic; a measure of theaudience per site; a full compliment of all graphs for the data for aspecific project; drill-downs from each graph to detailed source data;the ability to create graph overlays from any graph and any other typeof analytical tool or medium regarding collected data as would beunderstood by those of ordinary skill in the art.

In yet a another exemplary embodiment of the present invention,Display/Navigation Module 195 can provide additional resources andactions regarding selected information that may be of assistance orinterest to User 160 including but not limited to: one-click access toproduct reviews written by fans and consumers; ratings and reactionsfrom consumers who have purchased products; the activity and sentimentof “the congregation vs. the choir” relating to a User's subject;real-time posting data to benchmark the tipping point on sales; insightof music fans in their discovery phase of the buying cycle; easy accessto comprehensive entries from Data Sources; the context in whichpotential consumers are framing User releases; the alignment of radio,TV, press, and appearances; an option to manually enter key last minuteor internal events; an option to manually enter key campaigninformation; an option to view and/or edit press before it goes intoprint; what's happening now, because “press goes away after today”; andany other type of resources or actions regarding selected informationthat may be of assistance or interest to a User as would be understoodby those of ordinary skill in the art.

In an embodiment of the present invention, the Display/Navigation Module190 displays at least twelve User interface pages on the website wherethe above iterated analytical tools, resources, and assistive actionsare provided to the User 160. For example, in one exemplary embodimentof the present invention, the Display/Navigation Module 190 displays: aHome Page, an Account Summary Page, a Sales Page, a Product Review Page,a Media Page, a Blog Buzz Page, a Find Fan Page; a Press Page; an EventsPage, a P2P Page, a Webstat Page, a Graphs Page.

The Home Page shows: the “Top 3” upwardly trending movers by bothproject and Data Source; the “Top 3” down-trending movers by bothproject and Data Source; and the combined direction of all projectsbeing tracked by a user's account. Display/Navigation Module 195automatically presents this page upon User log in provided that the User160 has already set up at least one watch Group. The Account SummaryPage shows: a current direction of each of User 160's key projects;which sales and marketing efforts are having the most impact; and theinfluence of recent events on radio, TV and/or Web. Display/NavigationModule 195 presents this page when the User selects the Account SummaryPage from the Home Page. The Sales Page shows: real-time sales rankingsfrom selected Data Sources (physical and digital); comparative salesanalysis; the measure of threats from competitive and import activity;and one-click access to product reviews written by fans and consumers.Display/Navigation Module 195 presents this page when the User selectsthe Account Summary Page from the Home Page.

The Product Review Page shows: ratings and reactions from consumers whohave purchased products; key words used to describe products andexperiences with products; and options for the inventive system users tocategorize the sentiment stated in each review. The Media Page shows:which of the User assets are currently on-line; which images are beingpositioned by fans; and potential piracy indicators. The Blog Buzz PageShows: the activity and sentiment of “the congregation vs. the choir”;identifying a User's assets on-line, specified by a certainpre-determined conditions including but not limited to popularity of anasset or economic growth of an asset; and real-time posting data tobenchmark the tipping point on sales. The Find Fan Page shows: insightof music fans in their discovery phase of the buying cycle; easy accessto comprehensive entries from various Data Sources; and the context inwhich potential consumers are framing your releases.

The Events Page shows: the alignment of radio, TV, press, andappearances; an option to manually enter key last minute or internalevents; and an option to manually enter key campaign information. ThePress Page shows: press before it goes into print; what's happening now,because “press goes away after today”; and publicity where to focus tohave an immediate impact. The P2P Page shows: the pace of song filetrading among users of P2P networks; early warnings on ‘leaked’ tracks;and trading activity on ‘unofficial’ versions of songs. The WebstatsPage shows: the number of incoming links to the sites that the user haschosen to track; how those sites rank against broader web traffic; and ameasure of the audience per site. The Graphs Page shows: a fullcomplement of all graphs for the data for a specific project;Drill-downs from each graph to detailed source data; and the ability tocreate graph overlays from any graph.

It will be understood by one of ordinary skill in the art that inalternate embodiments more or less web pages could be available to theUser providing more or less services related to the gathered informationwithout departing from the spirit and scope of the present invention.

In an exemplary embodiment of the present invention, Verification FilterModule 198, is responsible for ensuring that the Plugin is returningappropriate data. For example, the Verification Filter Module 197filters out NULL values, verifies that the updated time stamp iscorrect, and verifies that the structured data received from the Pluginis in the correct Data Return Type.

The following description presents method steps that may be implementedusing processor-executable instructions, for directing operation of adevice or devices under processor control. The processor-executableinstructions may be stored on a computer-readable medium, such as a CD,DVD, flash memory, or the like. The processor executable instructionsmay also be stored as a set of downloadable processor-executableinstructions, for example, or downloading and installation from anInternet location (e.g., Web server).

Exemplary embodiments of the inventive processes of the presentinvention will be described in two sections: I) the data retrieval andupdate processes performed by the Plugins 196 a-196 d and the DMM Module175; and 2) the User Interaction processes performed primarily by theLog-in Module 185, the Creation/Activation Module 190, theDisplay/Navigation Module 195, and the Filter Module 197 regardingUser's 160 interaction with the retrieved information.

The Data Retrieval and Update Operations of the present invention willnow be discussed with reference to FIG. 1 . The DMM Module 175 queriesthe Database 180 for a predetermined number of Data Source Input items(DSIIs) to analyze. For example, DMM Module 175 requests 1000 DSIIs fromDatabase 180. In one exemplary embodiment, DMM Module 175 can process aset number of DSII's at one interval. In an alternate embodiment, avariable number of DSII's can be processed by the DMM Module 175. Asexplained above, the DSIIs are identified by the User 160 and areessentially the subjects for which the User 160 is requestinginformation.

In an exemplary embodiment, the DMM Module 175 receives the DSIIs fromthe Database 180 in the order that the DSIIs initially were entered intothe Database 180. For example, DMM Module 175 first gathersDSII0-DSII1000, processes these specific DSIIs, and subsequently DMMModule 175 gathers the next set of DSIIs, DSII1001-DSII2000. Thisassures that each DSII block is processed in a timely manner.

The DMM Module 175 examines each individual DSII to determine whetherthat particular DSII needs updating. In an exemplary embodiment, the DMMModule 175 adds the value of the Data Source Update Frequency associatedwith such DSII to the last updated time for such DSII and then comparesthat sum value against the current time. If the computed updated time isless than the current time, the DMM Module 175 identifies the particularDSII to update because the update time has passed. Any and all methodsfor updating either known or new DSIIs is contemplated by the presentinvention as would be understood by one of ordinary skill in the art. Inupdating the DSII, the DMM Module 175 can save every update separatelyin the Database 180, so as to preserve the historical DSII data or in analternate embodiment it can overwrite the existing DSII data in order tomaximize storage space, or alternatively it can store some and overwriteothers based on predetermined parameters.

Once the DMM Module 175 identifies which of the DSIIs need to be updatedfrom the selected DSII set initially received from Database 180, the DMMModule 175 sorts the DSIIs requiring updates into groups based on thespecific Plugin associated with the DSII. For example, if Plugin 196 acollects information about stocks from the XYZ Investing House website,all DSIIs having a particular stock ticker symbol from the set of DSIIsneeding updating is grouped and associated with Plugin 196 a. The DMMModule 175 then dynamically loads only the Plugins which are necessaryto process the current block of DSIIs. This dynamic loading of Pluginsand the many-to-one association of DSIIs to Plugins enables the presentinvention to avoid additional and unnecessary overhead. Specifically,because the Plugins are loaded during the operation of the DMM Module175 (which typically operates 24 hours a day seven days a week absentemergencies or required maintenance), any Plugin bugs can be fixed,replaced and loaded into the system without the need to restart thewhole system. Essentially, any Plugin bug can be fixed by simplyreplacing the old corrupted class file with the updated remedied one.

The DMM Module 175 separates Plugin threads with the first DSII in theparticular Plugin group. In an exemplary embodiment of the presentinvention, each loaded Plugin 196 a-196 d is given its own thread ofoperation. As such, the present invention allows for multiple streams ofexecution per Plugin to take place concurrently. Each called Plugin,then accesses its associated Data Source 130 or each DSIIs queued in itsgroup. For example, if Plugin 196 a were loaded, Plugin 196 a wouldaccess Data Source 130 a for each DSII in its group. For each DSII, thePlugin accesses the associated Data Source 130 to retrieve anyinformation associated with the DSII. In an exemplary embodiment of thepresent invention, there is a one-to-one relationship between the Plugin196 and the Data Source 130, but the relationship can be many-to-one orone-to-many. For example, the Plugin 196 a accesses associated DataSource 130 a and queries for the specific DSII information. The Plugin196 a then obtains the information from the Data Source 130 a in anunstructured form. The Plugin 196 a then parses the unstructured datainto the highly structured Return Data Type expected by the DMM Module175. Once the Plugin 196 a finishes processing an individual DSII, thePlugin 196 a returns the structured data to DMM Module 175. The DMMModule 175 then proceeds with the next DSII waiting in the specificPlugin queue.

In an exemplary embodiment of the present invention, the DMM Module 175also performs additional processing which can be concurrent with therunning of the Plugin threads, such as calling the Filter Module 197 toprocess each piece of structured data received from the Plugins.Specifically, the DMM Module 175 calls the Filter Module 197 to filterthe structured data associated with each DSII received from the Pluginin order to ensure that the Plugin is returning appropriate, readabledata. For example, in an exemplary embodiment of the present invention,the Filter Module 197 filters out NULL values, verifies that the updatedtime is correct and that the structured data is in the correct format.Once the structured data is verified, the DMM Module 175 stores theupdated DSII data in the Database 180 and updates the last updated timein the specific DSII Database entry. Once the updated data is stored andfiltered in the Database 180, the User 160 can send a data request tothe Database 180 via the Web Server 150 using the Display/NavigationModule 195.

An overview of embodiments of the inventive process available to theUser 160 will now be discussed with reference to FIG. 2 , followed by amore detailed description of exemplary embodiments of the steps withreference to FIGS. 9-13 . In accordance with an exemplary embodiment ofthe present invention, the system provides a website portal accessiblethrough the Internet by the User 160. The User 160 logs into the webapplication 170 at step 200 in order to access the User account. TheUser 160 can add a Watch Group at step 210. In setting up the WatchGroup, the User 160 specifies the DSIIs she wishes to monitor. Once aWatch Group is set up, the User 160 selects the Data Sources associatedwith the Watch Group at step 220. At step 230, the User 160 may view theretrieved Watch Group information. At step 240, the User 160 cancompile, export and otherwise manipulate the Watch Group or WatchGroups.

Turning now to FIG. 3 , a flow chart detailing the process of logginginto the inventive system in accordance with an exemplary embodiment ofthe present invention is described. At step 300, the Log-in Module 185receives a username and password provided by the User 160. Any and alllogin methods are contemplated by the present invention including butnot limited to biometrics, magnetic stripe recognition,username/password, and the like, as would be understood by one ofordinary skill in the art. At step 310, the Log In Module 185 submits anauthentication request to the Web Server 150. At step 320, the WebServer 150 validates the User 160 username and password input against ausername and password stored in the Database 180. If the username andpassword matches an account, then the Log In Module 185 directs theauthenticated User 160 to an individual account portal.

In an exemplary embodiment of the present invention, once the User 160has logged on, the Display/Navigation Module 195 displays variousoptions including but not limited to the option to create a Watch Group.The Watch Group creation process now is described with reference toFIGS. 4, 10 and 11 . FIG. 4 is a flow chart detailing the process ofcreating and configuring a Watch Group in accordance with an exemplaryembodiment of the present invention. FIGS. 10 and 11 are exemplaryscreenshots of the Watch Group creation webpages displayed by theDisplay/Navigation Module 195. At step 400, the Display/NavigationModule 195 receives a request from the User 160 to create a Watch Groupand displays the Watch Group Creation Page 1000, shown in FIG. 10 . TheUser 160 first inputs a Watch Group Name in the Watch Group NameTextfield 1010. The User 160 then selects the Folder where to place thenew Watch Group from the Watch Group Folder Picklist 1020. The User 160then can select which users can have access to the Watch Group from theWatch Group Access Menu 1030. Upon completion, the User 160 can pressthe “Next” Button 1040 which sends the User's inputted and selected datato the Creation/Activation Module 190.

The Display/Navigation Module 195 b then displays the Data Source Page1100 shown in FIG. 1 , which allows the User 160 to configure theassociated Data Sources and DSIIs (step 410 in FIG. 3 ) for the WatchGroup. In one embodiment of the present invention, theDisplay/Navigation Module 195 b displays a predetermined set of DataSources for the User 160 to select. In an alternate embodiment, theDisplay/Navigation Module 195 b displays textfields where the User 160can input her own Data Source. As a default, the Display/NavigationModule 195 b assigns all Data Sources to the Watch Group. In analternate embodiment, the User 160 can select which Data Sources itwould like to include in the Watch Group.

As shown in FIG. 11 , the User 160 can enter a Query or alias definingadditional subjects (DSIIs) to search in the Query Textfield 1110 andadd that to the Current Inputs (DSIIs) 1150 for the Watch Group bypressing the Add Button 1111. The Display/Navigation Module 195 willthen display the added Query term in the Current Inputs section 1150which shows the terms that will be searched in the Data Sourcesassociated with the Watch Group. The User 160 also can enter aticker_symbol or alias to search in the Ticker_Symbol textfields 1120and add that to the Current Inputs 1150 by pressing the Add 1121 button.The Display/Navigation Module 195 will then display the added TickerSymbol in the Current Inputs section 1150. The User 160 additionally canenter a specific URL or alias in the URL Textfield 1130 to be includedas one of the Data Sources for the Watch Group by pressing Add button1131. The Display/Navigation Module 195 then displays the added DataSource in the Current Inputs section 1150. The User 160 can also selector deselect the various default Data Sources by checking or uncheckingthe Textboxes 1141 next to each Data Source in the Hide Data SourcesSection 1140. The User 160 then saves her selection (step 420) bypressing the Save Button 1160.

In an exemplary embodiment, the Display/Navigation Module 195 displaysan option for the User 160 to specify various “filters” to be applied tothe data retrieved by the DMM Module 175. The “filters” further definethe set of DSII data the User 160 would like to include in themonitoring process. For example, if the Display/Navigation Module 195receives an input that the User 160 only wants to includeEnglish-language blog data from a blog site Data Source, the DMM Module175 only stores English-language blog data in the Database 180. In anexemplary embodiment of the present invention, Display/Navigation Module195 allows the User 160 to enter specific filters, and in otherembodiments Display/Navigation Module 195 allows the User 160 to selectfrom a set of pre-defined or default filters.

If the User 160 decides to save the Watch Group, the Creation/ActivationModule 190 then receives the User's Watch Group parameters and createsthe Watch Group. The User 160 can select whether to hold the Watch Groupinactive or to activate it (step 430) by pressing the Activate WatchGroup Button 1170. If the Watch Group is activated, then theCreation/Activation Module 190 makes the Data Source Inputs immediatelyavailable to the DMM Module 195 (step 440).

FIG. 9 is a block diagram illustrating the systemic retrieval andprovision of data to the User 160 by the Display/Navigation Module 195based on the User's elected options at any given time in accordance withan exemplary embodiment of the present invention. When the User 160makes a request for information (900), the Display/Navigation Module 195receives the request (900) and queries the Database 180 by making a datarequest (910) for the necessary information in order to fulfill theUser's request (900). The Database 180 then provides the data (920) tothe Display/Navigation Module 195 which then processes the data (920)according to the User's request and responds (930) to the User 160 bydisplaying the requested information in the requested form. For example,if the User 160 requested (step 900) to view graphical data for eachWatch Group, the Display/Navigation Module 195 queries the Database 180for the necessary information at step 910. Database 920 then providesthe Display/Navigation Module 195 with the requested information at step920. The Display/Navigation Module 195 then processes the data in orderto display the data in the manner requested by the User 160. TheDisplay/Navigation Module 195 then displays at step 930 to the User 160graphical data for each Watch Group in the form requested by the User160. This is one embodiment of the underlying functional process of theDisplay/Navigation Module 195 retrieval and provision operations. Anyand all methods of data retrieval and processing, however, arecontemplated by the present invention as would be understood by one ofordinary skill in the art.

The User 160 can take various options with respect to existing WatchGroups. FIG. 5 is a decision flow chart that illustrates the variousoptions made available to the User 160 and processed by theDisplay/Navigation Module 195 in accordance with an exemplary embodimentof the present invention. In an exemplary embodiment of the presentinvention, the Display/Navigation Module 195 displays at least fouroptions to the User 160. Option 410 allows the User 160 to share theWatch Group with other Users. In an exemplary embodiment of the presentinvention, the Display/Navigation Module 195 can make the Watch Groupavailable to non-Users for example, by sending e-mails of the WatchGroup to non-Users specified by the User 160, or the Display/NavigationModule 195 can make the Watch Group available only to other Users of theinventive system specified by the User 160. Any and all methods ofmaking the Watch Group available to sets or subsets of Users arecontemplated by the present invention as would be understood by one ofordinary skill in the art.

Option 420 allows the User 160 to add suggested DSIIs to createadditional custom DSIIs. In one exemplary embodiment, theDisplay/Navigation Module 160 can suggest additional DSIIs to the User160 based on the Watch Group subject matter. The User 160 then selectsthe additional DSIIs it wishes to associate with the existing WatchGroup. As explained above with reference to the creation of a new WatchGroup, the User 160 continues to have the opportunity to create andinput custom DSIIs with respect to existing Watch Groups. For example,if the Watch Group was for XYZ Inc., Display/Navigation Module maysuggest XYZ (the stock ticker). The User 160 could then select XYZ thestock ticker symbol and could also input a customized DSII query such asJohn Smith, the name of the CEO of XYZ Inc. The Creation/ActivationModule 195 would again receive any changes in Watch Group parameters theUser saves. The Creation/Activation Module 190 then stores the amendedWatch Group parameters in the Database 180 for use by the DMM Module175.

Option 430 allows the User 160 to activate any edits made to the WatchGroup immediately or to save any edits made to the Watch Group forfuture editing and/or future activation. If the Creation/ActivationModule 190 receives instructions from the User 160 to activate the editsmade to the Watch Group, the Creation/Activation Module 190 immediatelymakes the edited version of the Watch Group available to the DMM Module175 and immediately renders unavailable the unedited version of theWatch Group. If the Creation/Activation Module 190 receives instructionsfrom the User 160 not to activate the edited Watch Group, but instead tosave the edited version for future activation, the Creation/ActivationModule 195 merely saves the changes but continues to make the priorversion of the Watch Group available to the DMM Module 175.

Option 440 allows the User 160 to choose, edit, or delete individual ormultiple Data Sources. If the User 160 selects option 440, theDisplay/Navigation Module 195 allows the User 160 to select a WatchGroup and choose, edit, or delete the Data Sources to associate with theWatch Group. The Creation/Activation Module 190 stores any modificationsto the Data Sources associated with a particular Watch Group in Database180 for use by the DMM Module 175.

Once at least one Watch Group has been created and the DMM Module 175has retrieved and stored information associated with the Watch Group,the Display/Navigation Module 195 displays various options to the User160 that allow the User 160 to view the Watch Group Data SourceInformation and compile/export and otherwise manipulate the Watch GroupData Reports. FIG. 6 is a decision flow chart detailing the optionsavailable to the User 160 for viewing the Watch Group Data Sourceinformation in accordance with an exemplary embodiment of the presentinvention. If the User 160 elects to view the Watch Group Data SourceInformation, the Display/Navigation Module 195 displays an ExecutiveSummary to the User 160 which lists all the Watch Groups in the User'saccount with numerical data summary statistics.

Option 610 allows the User 160 to expand/collapse views of the numericaldata presented in the Executive Summary in line-by-line detailstatistics for each Watch Group. If the Display/Navigation Module 195receives instructions from the User 160 to expand, theDisplay/Navigation Module 195 displays to the User 160 an expanded viewof the numerical data statistics for each Watch Group in line-by-linedetail. If the Display/Navigation Module 195 then receives instructionsfrom the User 160 to collapse, the Display/Navigation Module 195displays to the User 160 the collapsed view of the numerical datastatistics for each selected Watch Group.

Option 640 allows the User 160 to view the data in graphical form foreach Watch Group by individual Data Source as shown in FIG. 12 . If theDisplay/Navigation Module 195 receives instructions from the User 160 toview the data for each Watch Group in data form per individual DataSource, the Display/Navigation Module 195 displays to the User 160 agraph of each Watch Group showing results based on information fromindividual Data Sources by querying the data from the Database 180 andgenerating and displaying the graphs as shown in FIG. 12 . FIG. 12 is anexemplary screenshot of the Watch Group Report Page displaying the WatchGroup data per Data Source in graphical form. As shown in FIG. 12 ,Watch Group Report Page 1200 shows four Data Source Graphs 1210-1240 forfour of the Data Sources in the Watch Group. The User 160 can press PageJump Buttons 1-5 and Next 1250 to view additional graphs for theremaining Data Sources associated with the Watch Group.

Option 620 allows the User 160 to view the data in graphical form foreach Watch Group by aggregated Data Sources. If the Display/NavigationModule 195 receives instructions from the User 160 to view the data foreach Watch Group by aggregated Data Sources, the Display/NavigationModule 195 displays to the User 160 a graph of each Watch Group showingresults based on information by aggregated Data Sources associated withthat Watch Group by querying the data from the Database 180 andgenerating and displaying the requested Data Source graph.

Option 630 allows the User 160 to view the data in graphical form foreach Watch Group by grouped Data Sources as shown in FIG. 13 . If theDisplay/Navigation Module 195 receives instructions from the User 160 toview the data for each Watch Group in data form per selected group ofData Sources, the Display/Navigation Module 195 displays to the User 160a graph of each Watch Group showing results based on information bygrouped Data Sources associated with that Watch Group by querying thedata from the Database 180 and generating and displaying the requestedData Source graph. FIG. 13 is an exemplary screenshot of the Watch GroupReport Page displaying the Watch Group data per Data Source Group ingraphical form. As shown in FIG. 13 , the Display/Navigation Module 195displays the Data Reporting Page 1300 in response to the User's 160query to display a graph for a group the Blog Data Sources for thespecified Watch Group. As such, the Display/Navigation Module 195displays the Blog Group Data Source Graph 1310 which is a graph for thespecified Watch Group showing results based on information by grouped“Blog” Data Sources. Also displayed by the Display/Navigation Module 195on Data Reporting Page 1300 in this exemplary embodiment of the presentinvention are the most recent Blog Posts 1340 from the group of the BlogData Sources for the specified Watch Group.

In an exemplary embodiment of the present invention, theDisplay/Navigation Module 195 can display various options for the User160 to manage a Watch List. A Watch List is essentially a list of allWatch Groups in an account created by the User 160 and/or shared by agroup of Users. FIG. 7 is a decision flow chart detailing the optionsavailable to the User 160 for managing the Watch Lists in accordancewith an exemplary embodiment of the present invention. TheDisplay/Navigation Module 195 allows the User 160 to create, edit,delete, Watch Groups and Watch Folders at option 710. A Watch Folder isa folder of various Watch Groups that are grouped together by the User160. Option 730 allows the User 160 to drag and drop Watch Groupsbetween Watch Folders.

Option 720 allows the User 160 to view the data in the entire WatchFolder in graphical form for each Watch Group by aggregated DataSources. If the Display/Navigation Module 195 receives instructions fromthe User 160 to view the data for the Watch Folder in data form foraggregated Data Sources, the Display/Navigation Module 195 displays tothe User 160 a graph of Watch Groups in the Watch Folder showing resultsbased on information aggregated from all Data Sources associated withthe Watch Groups in the Watch Folder by querying the data from theDatabase 180 and generating and displaying the graph.

Option 740 allows the User 160 to view the data in the entire WatchFolder in graphical form for each Watch Group in the Watch Folder bygrouped Data Sources. If the Display/Navigation Module 195 receivesinstructions from the User 160 to view the data for the Watch Folder indata form for grouped Data Sources, Display/Navigation Module 195displays to the User 160 a graph of Watch Groups in the Watch Foldershowing results based on information from grouped Data Sourcesassociated with the Watch Groups in the Watch Folder by querying thedata from the Database 180 and generating and displaying the graph.

In a further exemplary embodiment of the present invention, theDisplay/Navigation Module 195 displays various options to the User 160for modifying various graph layouts. FIG. 8 is a decision flow chartdetailing the options available to the User 160 for modifying the graphlayout displayed by the Display/Navigation Module 195 in accordance withan exemplary embodiment of the present invention. If theDisplay/Navigation Module 195 receives instructions from the User 160 togenerate a graph, at step 800 the Display/Navigation Module 195generates a graph based on the User 160 Data Source election accordingto the defaulted parameters where the X-axis is the time, the Y-axis isthe Data Source(s) and the Legend shows the Data Source(s).

Option 810 allows the User 160 to drill down to the actual Data Sourcedata from any data point on the graph. If the Display/Navigation Module195 receives instructions from the User 160 to drill down to the dataunderlying the selected data point, the Display/Navigation Module 195queries the Database 180 for the underlying data and then displays tothe User 160 the actual data underlying the data point either in apop-up window or page or by any other display means as would beunderstood by those of skill in the art.

Option 820 allows the User 160 to add overlays to graphs from DataSources for the same Watch Group or to create side-by-side graphsillustrating data from different Data Sources from the same Watch Group.If the Display/Navigation Module 195 receives instructions from the User160 to overlay graphs from various Data Sources, the Display/NavigationModule 195 generates and displays one graph with data from differentData Sources either combined as one set of data or showing the data fromthe two different Data Sources on the same graph with each Data Sourceidentified in the graph. If the Display/Navigation Module 195 receivesinstructions to create side-by-side graphs, the Display/NavigationModule 195 generates and display multiple graphs (depending on thenumber of selected Data Sources) that each show the data from each DataSource individually in a Watch Group.

Option 830 allows the User 160 to change the general graph layoutdimensions of time, frame, and style. If the Display/Navigation Module195 receives instructions from the User 160 to modify the graph layout,the Display/Navigation Module 195 displays an Edit Page which allowsUser 160 to input the changes to the various graph layout parameters.When the Display/Navigation Module 195 receives the inputted changedparameters, it stores the changes in the Database 160 and will thengenerate all graphs or specified graphs according to the graph layoutparameters.

Option 840 allows the User 160 to add overlays to graphs from DataSources for different Watch Groups or to create side-by-side graphsillustrating data from different Data Sources from different WatchGroups. If the Display/Navigation Module 195 receives instructions fromthe User 160 to overlay graphs from various Data Sources, theDisplay/Navigation Module 195 generates and displays one graph with datafrom different Data Sources either combined as one set of data orshowing the data from the two different Data Sources on the same graphidentified by Data Source. If the Display/Navigation Module 195 receivesinstructions to create side-by-side graphs, the Display/NavigationModule 195 generates and displays multiple graphs (depending on thenumber of selected Data Sources) that each show the data from each DataSource individually. In alternate embodiments, more or less options forcan be provided as would be understood by one of ordinary skill in theart.

While the present invention has been particularly described with respectto the illustrated embodiment, it will be appreciated that variousalterations, modifications and adaptations may be made based on thepresent disclosure, and are intended to be within the scope of thepresent invention. Therefore, the spirit and scope of the appendedclaims should not be limited to the description of the embodimentsherein.

What is claimed is:
 1. A system for collecting and processing data overa communications network, comprising: a plurality of processor-baseduser devices configured to transmit information requests over thecommunications network to monitor events, each processor-based userdevice being associated with a user; a web server comprising a processorconfigured to receive the information requests from the plurality ofprocessor-based user devices, to group the information requests based ona requested event to be monitored, to periodically retrieve unstructureddata from data sources in response to each group of information requestsover the communications network, to convert the unstructured data byparsing the unstructured data into structured data, to analyze thestructured data for said each group of information requests and toprovide a result analysis comprising historical data and an analyticalgraphical representation to users associated with said each group ofinformation requests; and a database to store the retrieved data and theresult analysis for said each group of information requests.
 2. Thesystem of claim 1, wherein the requested event to be monitored by agroup of information requests is an advertisement campaign; and whereinthe result analysis of the group of information requests monitors animpact of the advertisement campaign based on at least one of:engagement correlated with expressions occurring in social media sourcesor engagement correlated with blog comments.
 3. The system of claim 1,wherein the requested event to be monitored by a group of informationrequests is an advertisement campaign; and wherein the result analysisof the group of information requests monitors the advertisement campaignfor trends based on at least one of: engagement correlated withexpressions occurring in social media sources or engagement correlatedwith blog comments.
 4. The system of claim 3, wherein the resultanalysis of said each group of information requests determines upwardlytrending moving advertising campaigns and downwardly trending movingadvertising campaigns.
 5. The system of claim 1, wherein the requestedevent to be monitored by a group of information requests is a socialmedia for trends.
 6. The system of claim 5, wherein data sources aresocial media sources and wherein the result analysis of the group ofinformation requests monitors the trends based on engagement correlatedwith expressions occurring in the social media sources.
 7. The system ofclaim 1, wherein the data sources are blog data sources; and wherein therequested event to be monitored by a group of information requests isblog data from the blog data sources.
 8. The system of claim 7, whereinthe result analysis of said each group of information requests monitorsan impact of the blog data based on engagement correlated with blogcomments.
 9. The system of claim 1, wherein the data sources are videoassets; and wherein the result analysis of said each group ofinformation requests monitors video streams.